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“网红”产品的发展引发机床行业怎样的思考

发布时间:2018-08-20   点击次数:911次

劲博体育  JINNIANLAI,“WANGHONG”ZHEIGECIPINPINBEITIJI,SUIZHEHULIANWANG、ZIMEITI、ZHIBORUANJIANDEPUJI,YIDAPI“WANGLUOHONGREN”YINGYUNERSHENG,SUIZHIERLAIDEBIANSHI“WANGHONGCANTING”、“WANGHONGSHIPIN”、“WANGHONGJINGDIAN”DENGWUHUABAMENDE“WANGHONG”JIAZUCHANPIN。

  CHENGRAN,“WANGHONGJINGJI”QUESHIJISHICHANGHESHEHUIFAZHANDAILAILEYIDINGDECUJINZUOYONG,DANSHIRECHAOGUOHOU,CHANPINZHILIANGWENTIPINPINBEIPUGUANG、CANTINGWEISHENGQINGKUANGSHOUZHIYI、MINSURAOMINDENGQINGKUANGYEJIELIANCHUXIAN。RUHEZAIRECHAOGUOHOUYIJIUYILIBUDAO,CHENGWEILEZHONGDUO“WANGHONGCHANPIN”ZHIDESHENSIDEWENTI。RUJINDEXIAOFEIZHE,YIGUOLEMANGMUZHUIPENGXINXIANSHIWUDEJIEDUANLE,GENGDUODEXIAOFEIZHEZHUZHONGDEHAISHICHANPINZHILIANGSHIFOUGUOYING、CANTINGSHIWUSHIFOUGANJINGKEKOU、WANGHONGCHANPINSHIFOUSHIYONGDENGYINSU。“WANGHONGCHANPIN”YAOXIANGZOUDEZHANGYUAN,JIUBIXUCONGDUOFANGMIANKAOLVYONGHUXUQIU,ERBUSHIQUZHUIZHUYISHIZHILI。

  同理,对于机床行业来说,虽然近几年形势大好,但是企业如果想要走的更远、走的更高,就必须考虑到未来用户需求的变化和自身产品的质量问题。

  用户至上 需求决定市场

  RUJIN,JICHUANGXINGYEDEYONGHUYUELAIYUEZHUIQIUGEXINGHUAHEDINGZHIHUADECHANPIN,ZHEIYEDUISHENGCHANSHANGTICHULEGENGYANKEDEYAOQIU。MIANDUIZHONGZHONGBIANHUA,GUONEIWAIGEDACHANGSHANGFENFENJISHIZUOCHUDUICE,MUQIANSHICHANGSHANGJUEDADUOSHUSHENGCHANZHEJUNBAOZHENGNENGWEIYONGHUTIGONGZHUANYEDEDINGZHIHUAJICHUANG,ZHEIBUJINSHIYIZHONGQUSHI,YESHIWEILAIJICHUANGXINGYEFAZHANDEZHONGYAOFANGXIANG。HUA、DINGZHIHUASHIQUSHI,DANGRENMENDEXINLICONG“XUQIU”BIANWEI“YAOQIU”,JIUHUIQUXUNZHAOGENGJIASHIHEZIJIDECHANPIN。

  DUIYUWOGUOZHONGDUOJICHUANGQIYELAISHUO,SHICHANGXUQIUDEBIANHUABUYIDINGSHIYIJIANHUAISHI。YIJINJINIANDAWEIHUOBAODEJIGUANGQIEGEJILAIJULI,SUIZHEDAGONGLVGUANGXIANJIGUANGQIDEJISHUTUPO,GUONEIJIGUANGQIEGEJIDESHENGCHANSHANGRUYUHOUCHUNSUNBANYONGXIAN。WOGUODUIYUJIGUANGQIEGEJIDEXUQIUYIZHIBAOCHIZHEWENJIANDEZENGZHANGQUSHI,ERYIWANGYOUYUJISHUBUGUOGUAN、JIAGONGXIAOLVBUGAODENGYUANYIN,GUONEICAIGOUSHANGWANGWANGDOUHUIXUANZEGUOWAIDECHANGJIAJINXINGCAIGOU。ERXIANZAI,GUONEICAIGOUSHANGHEYONGHUYOULEGENGDUODEXUANZE,YEZHENGYINCI,GUONEIDEZHONGDUOQIYEJIUXUYAOGENGJIALEJIEYONGHUXUQIU,ZUOCHUGENGSHIHEYONGHUDECHANPIN,ZHIYOUZHEIYANGCAIHUIZAIDALANGTAOSHADESHICHANGJINGZHENGZHONGSHENGCUNXIAQU。

  质量为先 品质管理尤为重要

  QIANWENYETIDAO,RUJINWANGHONGCHANPINDEHUOBAOHENKENENGZHISHITANHUAYIXIAN,SHICHANGSHANGHENDUODE“WANGHONGCANTING”ZAIJINGLILEHONGJIYISHIDERENAOCHANGMIANHOUFENFENHUIGUIPINGDAN,CENGJINGXUYAOPAIJIGEXIAOSHICAINENGMAIDAODE“WANGHONGYINLIAO”HUO“WANGHONGTIANDIAN”ZHUJIANBIANDEWURENWENJIN,HENDUOWANGHONGDETAOBAODIANPUYEXIANRUZHILIANG、JIAGEDENGJIUFENZHIZHONG。KEYIYUJIANDESHI,SUOYOUDESHICHANGRECHAOSHIZHONGYAOHUIGUIDAOCHANPINZHILIANGSHANGLAI,ERJICHUANGQIYEXIANGYAOZAISHICHANGHONGLIUZHONGYILIBUDAO,YEYAOYONGJICHUANGPINZHILAISHUOHUA。

劲博体育  WOGUOJICHUANGXINGYEJINGGUODUONIANDEFAZHANYEQUDELEBUFEIDECHENGJI,RANERYAOXIANGBAICHIGANTOUGENGJINYIBU,YIJIUHAIXUYAOZUOCHUHENDUODENULI。ZHANGJIUYILAI,GUOCHANJICHUANGSHIZHONGBEITUCAO“JIALIANWUBUMEI”、JINGDUDI、SHOUMINGDUAN、WENDINGXINGCHADENGBIDUAN,YEYINCIHENDUOYONGHUNINGYUANHUAGAOJIAGOUMAIGUOWAIZHIMINGPINPAIDEJICHUANG,ZHANGCIYIWANG,GUOCHANJICHUANGDEBUDAOSHICHANGDERENKEHEZIJINDETOURU,XIANRULEBU“GAO”、DIDUANGUOSHENGDEKUNJING。

  DUIYUGUOCHANJICHUANGLAISHUO,ZUOHAOPINZHIYINGGAISHIMEIYIJIAQIYEZHANGQIJINGYINGDEZHONGYAOFAMA,ZHIMINGQIYEGENGYINGGAIZUOHAOBIAOLV、DAIHAODUI。WOXIANGXINDUIYUYONGHULAISHUO,RUGUOGUOCHANJICHUANGNENGGOUSHENGRENTAMENDEJIAGONGXUQIU,NENGGOUBAOZHENGJIAGONGXIAOLV,NEITAMENKENDINGBUHUIHUAGENGDUODEZIJINQUGOUMAIWAIGUOSHEBEI。YINCI,QIYEZUOHAOPINZHIGUANLI,YANGEBAKONGCHANPINZHILIANG,WANSHANQIYEFUWUSHIFENZHONGYAO。

  其实,以上的道理不仅仅适用于机床行业,也适用于机床附件以及其他机械行业。

  (BENWENCANKAOZILIAOLAIYUAN:ZHONGGUOJICHUANGSHANGWUWANG)

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